Odwalla is a pioneer in the premium juice category. Started in Santa Cruz by three musicians back in the early '80s, Odwalla grew from a backyard home business into a global brand that crafts over 40 delicious products for everyone that loves to feel their own vitality. We partnered with Kerkom Communications to design packaging labels for seven of Odwalla's new smoothie flavors. We also designed in-store merchandising, sales support materials, and outdoor advertising to promote these new product releases.

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