Since their humble beginnings in the early '50s, King's Hawaiian has remained committed to quality, integrity and the Aloha Spirit. Their Original Hawaiian Sweet, Honey Wheat and Savory Butter Dinner Rolls can be found in almost any grocery store in the country. We partnered with Levit & Associates to develop email marketing templates for their King's Hawaiian client. We coded multiple MailChimp templates in a variety of formats, each featuring drag-and-drop configurations to facilitate rapid editing and deployment by an in-house marketing team. We also designed tablet and mobile interfaces for their Hawaiian Food Week promotional website and redesigned overall user experience to provide better functionality and engagement.

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